E-mail optimization and expertise
Everything you need to know about spamtraps
What are Spamtraps? Spamtraps are specific email addresses created by internet service providers or anti-spam organizations to identify unwanted emails and newsletters. They help expose senders who do not adhere to best practices in email marketing. ...
How to use “mailto” links in buttons and as text links
What is a “mailto” link? A “mailto” link allows your readers to send an email to a specific address with a single click. You can predefine the sender, subject, and email content. “mailto” Links in Buttons To add a “mailto” link to a button, enter the ...
How do I avoid my mailing being categorized as spam?
Why is Your Mailing Classified as Spam? Spam filters analyze mailings based on numerous criteria, including sender address and subject line. If a specific number of these criteria are met, the mailing is classified as spam. The exact algorithms are ...
What is the difference between an opt-out and a blacklist entry or a complaint?
What is a Complaint? A complaint is initiated by a subscriber. If a subscriber files a complaint and the respective provider forwards it to MAILINGWORK, the subscriber will be permanently excluded from all future mailings. If they later decide to ...
When is the best time to send the newsletter?
The timing of dispatch can significantly impact the open and click rates of your newsletters. Read our comprehensive blog article to discover the optimal time to send your newsletters. The article provides detailed analyses and best practices to ...
How do I re-address non-openers of a mailing?
Suppose you have sent the mailing "Garden Exhibition" and want to resend to non-openers. Open the "Garden Exhibition" mailing in the archive. Then click on the "Send" tab and in the "Late send" section at the bottom, click on the button "Create ...
Why should I use a subdomain as the sender domain?
Why should I use a subdomain for my sender address? The required MX record ensures that all emails sent to the domain are forwarded accordingly. If this record is placed on a main domain, all emails, including your internal emails, will be forwarded ...
Where can I find more useful information about email marketing?
For more comprehensive information, tips, and tricks about email marketing, we recommend visiting our blog. On our blog, you'll find a variety of articles to help you optimize your email marketing strategy and execute more successful email campaigns. ...
How do I get addresses for my newsletter list?
To gain as many addresses as possible for your newsletter, you should promote it across multiple channels: Placement of signup forms: Integrate signup forms in a prominent spot on your website, e.g., in the footer. Checkout process in your online ...
What should I bear in mind when deregistering?
A unsubscribe link must be placed in every newsletter in an easily accessible manner for legal reasons, allowing subscribers to unsubscribe from the email distribution list with a single click (Single-Opt-out). After clicking the unsubscribe link, ...
Setting up an SSL certificate – which SSL certificate should I use?
The SSL (Secure Socket Layer) encryption protocol ensures secure data transmission over the internet. It protects web server communication from unauthorized access and manipulation and should be used by default according to GDPR. The following ...
What are MX, SPF, DKIM and DMARC records?
In email marketing and secure email communication, various DNS records play a crucial role. MX, SPF, DKIM, and DMARC are essential to ensure the deliverability and security of your emails. These records help verify the authenticity of your emails, ...
What IPs does MAILINGWORK use to send e-mails?
MAILINGWORK uses specific IP addresses for sending emails to ensure reliable and secure delivery of your mailings. It is important to know these IP addresses, especially if you want to configure your company's internal spam filters or firewall ...