What should I bear in mind when deregistering?

What should I bear in mind when deregistering?

A unsubscribe link must be placed in every newsletter in an easily accessible manner for legal reasons, allowing subscribers to unsubscribe from the email distribution list with a single click (Single-Opt-out). After clicking the unsubscribe link, the subscriber is immediately removed and redirected to a target URL (dialog page).

Warning
In theory, a confirmation email like "You have successfully unsubscribed" could already be considered spam.

Therefore, it is always better to offer a simple unsubscription. This helps your former subscribers remember you positively, and they may re-subscribe if they regain interest. For subscribers who accidentally unsubscribed, you can provide the option to re-subscribe on the unsubscribe confirmation page.

To understand the reason for an unsubscription, you can include a short survey on your unsubscribe confirmation page.
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Common reasons for unsubscription:

  1. Newsletter was sent too frequently
  2. Topics are no longer relevant to the reader
  3. Duplicate subscriptions in the email distribution list
  4. Too many promotional or sales offers in the newsletter
  5. Reader changes their email address and no longer wishes to receive old newsletters
  6. Reader wants to tidy up their emails and reduce the number of messages received