Consent and opt-in
What is a double opt-in process?
For the legally compliant delivery of your mailings, the explicit consent of the contact person must be obtained. This consent is provided through the double opt-in process, enabling you to prove that the recipient has authorized the communication. ...
Can I collect the double opt-in consent retrospectively?
The retrospective collection of consent for email delivery is not legally permitted. The recipient must personally trigger the double opt-in process. Even sending a single email without prior permission constitutes unlawful harassment, for which you ...
To who can I send e-mails/newsletters?
You may only send your newsletter to recipients who have provided their explicit consent in advance, as required by § 4 BDSG and § 7 UWG. This means you are not allowed to use addresses from public directories or websites, even to establish initial ...