What is a double opt-in process?

What is a double opt-in process?

For the legally compliant delivery of your mailings, the explicit consent of the contact person must be obtained. This consent is provided through the double opt-in process, enabling you to prove that the recipient has authorized the communication. Such proof can be found in your MAILINGWORK account under Subscribers > Opt-ins, provided the registration was done via a MAILINGWORK form.

The double opt-in process consists of several steps:

  1. An interested party registers their contact details via the registration form.
  2. After registering, they receive an email with a confirmation link.
  3. If the interested party does not click the link, they will not be added to the subscriber list.
  4. Only by clicking the link do they become a subscriber to your newsletter.
InfoFurther information on the registration process can be found in the documentation.

Please note that we only provide recommendations that do not claim to be comprehensive or constitute legal advice. All information is provided without warranty. If in doubt, please consult a lawyer.

Further information can be found, for example, in the free CSA Guidelines for Permissible Email Marketing.