To who can I send e-mails/newsletters?

You may only send your newsletter to recipients who have provided their explicit consent in advance, as required by § 4 BDSG and § 7 UWG. This means you are not allowed to use addresses from public directories or websites, even to establish initial contact or to ask if they are interested in your newsletter.

However, under certain conditions, you may send advertising for similar goods and services to your customers. Please refer to § 7 (3) UWG for more details.

We strongly advise against purchasing email addresses.

Please note that we only provide recommendations that are not intended to be comprehensive or serve as a substitute for legal advice. All information is provided without guarantee. If in doubt, please consult a lawyer.

For further information, refer to the free CSA Guidelines for Permissible Email Marketing.

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