Personalization & segmentation
How do you use the interests module in Mailingwork?
Introduction Mailingwork's Interest Module helps you send personalized newsletter content based on an automatically generated interest profile of your subscribers. Every click on a link in your mailings helps to continuously sharpen and refine the ...
Opt-out matching between specific subscriber lists in Mailingwork
If you work with Mailingwork and manage multiple subscriber lists in one account, you might be familiar with this challenge: You have created a new list and want to ensure that all unsubscribed addresses from an existing list are taken into account - ...
Send mailings to zip code areas
Would you like to send a mailing to a specific postal code range? When working with a large number of postal codes (50 or more), manually creating a target group can become cumbersome. This guide shows you how to significantly simplify this process ...
Optimal use of dynamic content
What are dynamic contents? Dynamic contents are a powerful tool in Mailingwork that allows you to send personalized content to different recipient groups in a single mailing. Unlike simple personalizations such as inserting a name, with dynamic ...