Mandatory information and transparency
Do I have to provide a legal notice in my e-mail?
Yes, an imprint must be easily recognizable, directly accessible, and constantly available in email marketing. (see § 5 Telemedia Act) Please note that we only provide recommendations that do not claim to be comprehensive or constitute legal advice. ...
Does the mailing have to contain a link to unsubscribe?
To ensure that a subscriber can unsubscribe from your mailing list at any time, every email you send (including the subscription confirmation email) must contain a working unsubscribe link. Additionally, unsubscriptions via email, phone, or other ...
What legal aspects do I need to be aware of in the registration form?
Do not send newsletters without the recipient's explicit consent. Inform new subscribers during registration that their data will be used solely for email delivery and will not be shared with third parties. Collect as little data as possible – the ...