What legal aspects do I need to be aware of in the registration form?

What legal aspects do I need to be aware of in the registration form?

  1. Do not send newsletters without the recipient's explicit consent.
  2. Inform new subscribers during registration that their data will be used solely for email delivery and will not be shared with third parties.
  3. Collect as little data as possible – the only required field during registration should be the email address.
  4. Provide information about the right to withdraw from receiving newsletters before registration and in every subsequent email.
  5. Use the double opt-in process.
  6. Do not tie sweepstakes participation to newsletter registration.
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Additional information can be found in our blog post "Legally Compliant Registration Processes in Email Marketing".

Please note that we only provide recommendations that do not claim to be comprehensive or constitute legal advice. All information is provided without warranty. If in doubt, please consult a lawyer.

Further information can be found, for example, in the free CSA Guidelines for Permissible Email Marketing.