E-Mail Design & Content
Set up BIMI: How to show your logo in your recipients" inbox
What is BIMI? BIMI (Brand Indicators for Message Identification) is an open standard that allows you to display your brand logo directly in your recipients' inbox. In the past, various email providers developed their own techniques to display logos ...
Create accessible emails
Introduction Your HTML mailings should be accessible so that all people, regardless of possible limitations (e.g., visual impairments), can read and understand them without problems. For many companies and organizations, the legal framework is ...
Effective subject lines for successful email campaigns
Why are subject lines so important? The subject line significantly determines the success of your email campaign. It's the first impression your subscribers receive and often decides whether your email gets opened at all. A well-crafted subject line ...