Set up BIMI: How to display your logo in your recipients' inboxes

Set up BIMI: How to display your logo in your recipients' inboxes

What is BIMI?

BIMI (Brand Indicators for Message Identification) is an open standard that allows you to display your brand logo directly in your recipients' inbox. In the past, various email providers developed their own techniques to display logos in the inbox. However, this required individual technical implementations and additional coordination with mailbox providers. BIMI eliminates this complex process through a unified standard.


Why should you use BIMI?

The benefits of BIMI for you as a sender are numerous:

  • Your brand logo becomes directly visible in the inbox
  • You increase recipient attention for your emails
  • You build trust with your recipients
  • You strengthen your brand identity

Additionally, email providers also benefit from BIMI, as fraudulent emails can be identified more quickly when they don't display the correct logo.


How can you set up BIMI?

Prerequisites

To use BIMI, you must first have implemented the following DNS entries for your sender domain:

  • SPF (Sender Policy Framework)
  • DKIM (DomainKeys Identified Mail)
  • DMARC (Domain-based Message Authentication, Reporting & Conformance)

BIMI setup in 4 steps

  1. Create your logo as a square SVG file without text (Tiny PS Version).
  2. Upload your logo to a publicly accessible webspace (e.g., via CMS, FTP server, or MAILINGWORK's webspace).
  3. Set up the DMARC policy with "p=reject" or "p=quarantine".
  4. Publish a DNS TXT record for the sender address of your emails.

Example of a DNS TXT record:

  1. default._bimi.example.com  IN  TXT  "v=BIMI1;
Info
Support with setup
If you cannot make these settings yourself, please contact your IT administration or web agency.
Are you still unsure or haven't implemented any of the mentioned standards yet? Then feel free to contact the MAILINGWORK support team:

Further information

You can find more information on implementing and supporting BIMI on bimigroup.org or directly at https://bimigroup.org/implementation-guide/.