Set up BIMI: How to show your logo in your recipients" inbox

Set up BIMI: How to show your logo in your recipients" inbox

What is BIMI?

BIMI (Brand Indicators for Message Identification) is an open standard that allows you to view your brand logo directly in your recipients" inbox. In the past, various email providers have developed their own techniques to display logos in the inbox. However, this required individual technical implementations and additional coordination with the mailbox providers. BIMI replaces this complex process with a uniform standard.


Why should you use BIMI?

The advantages of BIMI for you as a shipper are many:

  • Your brand logo will be visible directly in the inbox
  • Increase recipients" attention to your emails
  • You build trust in your recipients
  • You strengthen your brand identity

In addition, email providers also benefit from BIMI, as fraudulent emails can be identified faster if they do not display the correct logo.


Email provider support

Current BIMI support (as of May 2025)

Gmail: Fully supports BIMI. Offers two options: VMC (Verified Mark Certificate) for full verification with blue check mark or CMC (Common Mark Certificate) for logo display without ticks.

Yahoo Mail: Supports BIMI without VMC request - one of the simplest implementations.

Apple Mail: Supports BIMI since iOS 16, iPadOS 16, and macOS Ventura 13. A VMC is required for logo display.

GMX: Already supports BIMI (as of November 2024).

Web.de: Plans the support of BIMI, is still in the evaluation phase.

Other providers: AOL, Fastmail, La Poste and other smaller providers also support BIMI. Microsoft/Outlook does not currently support BIMI.

IdeaNote: In Germany, Web.de, GMX and other large providers alternatively offer "Trusted Dialog" as a paid solution for logo display.

How can you set up BIMI?

Requirements

To use BIMI, you must first have implemented the following DNS records for your sender domain:

  • SPF (Sender Policy Framework)
  • DKIM (DomainKeys Identified Mail)
  • DMARC (Domain-based Message Authentication, Reporting & Conformance)

BIMI setup in 4 steps

  1. Create your logo as a square SVG file without text (Tiny PS version).
  2. Place your logo publicly accessible in a web space (e.g. via CMS, FTP server or the web space of MAILINGWORK).
  3. Set up the DMARC policy with "p=reject" or "p=quarantine."
  4. Publish a DNS TXT entry for the sender address of your emails.

Example of a DNS TXT record:

  1. default._bimi.example.com IN TXT v=BIMI1;l=https://subdomain.example.com/pics/brand_logo.svg;a=;"
Info
Support in the establishment
If you can't make these settings yourself, contact your IT administration or web agency with confidence.
Are you still unsure or haven't implemented any of the standards yet? Then please contact the MAILINGWORK support team:

By phone: 0371/33 71 61-51

Further information

For more information on implementing and supporting BIMI, please visitbimigroup.orgOr directly underhttps://bimigroup.org/implementation-guide/. .