What do I need target groups for?

What do I need target groups for?

Target Groups are used in MAILINGWORK for various purposes, such as sending newsletters to a specific recipient group within one or more subscriber lists. Additionally, you can assign certain sections of your mailings to specific target groups. If you want to send a reminder to non-openers or non-clickers, you can also use the target group function.

Target groups are also suitable for the following use cases:
  1. To send topic-specific newsletters
  2. To place dynamic content in mailings
  3. To respond to openers and non-openers
  4. To remove subscribers who haven’t opened your emails for a long time
  5. To control actions in campaigns
  6. To make changes to subscriber profiles via profile enrichment

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