Statistics and reports
What do the key figures in my e-mail statistics mean?
All information regarding the evaluation of sent mailings, SMS, postcards, and surveys can be found under the Statistics tab. This section is divided into Email, SMS, Postcard, Mailing Comparison, Sendings (email, card, and SMS), Subscribers, and ...
Statistics – how well are my newsletters performing?
You already know what a unique open rate is, what the term effective click-through rate means, or how soft bounces differ from hard bounces, but you’d like to know whether your numbers are actually good? Let’s take a closer look. Click here to learn ...
Why should I delete hard bounces?
Hardbounces refer to "returns" of emails that are no longer deliverable. This can occur for various reasons, such as the email address, domain, or provider no longer existing. A hardbounce might also happen because the provider is temporarily ...
How does the tracking work?
To evaluate the success of a newsletter, two key metrics are particularly important, which can be captured through automatic tracking: Open Rate If you have activated the "Track Open Rate" option in the "Advanced Settings" of your newsletter, opens ...
What is the difference between total and unique numbers?
Unique opens or unique clicks refer to the first time a subscriber opens a newsletter or clicks on a link within it. This number is included in the total count of all opens or clicks. The number of unique opens or clicks indicates how many individual ...
What are hard bounces and soft bounces?
Email delivery failures generate error messages from the mail server, known as bounces. These messages provide details about why the email couldn't be delivered. There are two types of bounces: soft and hard bounces. Soft bounces occur when emails ...
What are retained addresses?
In the email statistics under the "Overview" tab, the "Deliveries" section displays the total number of withheld addresses. But what does this figure mean, and how does it affect your newsletter? Once an email address generates three consecutive hard ...
What are complaints?
Some Internet Service Providers (ISPs), such as AOL or MSN, offer their users a so-called complaint option. This allows newsletters with "improper or untrustworthy content," i.e., SPAM, to be reported to the respective service. The ISP forwards these ...
What are the click map and heat map?
The Click Map and Heat Map provide you with a visually appealing overview of which links in your sent newsletter were most interesting to your subscribers. Click Map A Click Map shows you exactly which areas of your newsletter received the most ...
How can I customize the report template?
A complete guide on how to customize the report template can be found in the documentation.
What increases the open rate?
To increase your open rates, you should review the textual and design features of your newsletter. Consider the following aspects: 1. Sender Address Does the recipient clearly recognize your sender address? A trustworthy and familiar sender address ...