E-Mailings
What makes a good subject line for an email?
The subject line significantly influences the open rate of your mailing and thus the overall success of your email campaign. Spark your subscribers' interest by communicating the value your newsletter provides and encouraging action. Express your ...
Send content-specific newsletters to targeted groups
You might send newsletters covering a variety of topics. In such cases, it makes sense to allow your subscribers to choose their preferred topics. This can be done during newsletter sign-up, through profile updates, or via categorization by you. For ...
Why are my newsletters being marked as spam by my recipients?
Spam filters analyze an email based on numerous criteria, including the sender address, subject line, and message content. These criteria are determined by complex algorithms developed by the spam filter providers. If a certain number of these ...
How does a “List-Unsubscribe Header” make it easier for your subscribers to unsubscribe from your newsletter?
Some email service providers (e.g., Gmail, iOS Mail, Outlook.com, Yahoo! Mail) display a prominent unsubscribe option outside the newsletter interface. What is the purpose of this feature? The “List-Unsubscribe” function makes it easier for ...
How can file attachments be personalized?
First, upload all versions of the attachment, either to your own server or to our webspace (Modules -> Webspace). For example, if you want to use different attachments for target groups by state, the files could be named Bayern.pdf, Hessen.pdf, ...
Can I embed a video in an e-mail?
Unfortunately, it is not possible to embed videos directly into an email. Here, we explain why this is the case and how you can still effectively guide your recipients to your video. Displaying a video within an email would require technologies like ...
Which placeholders can I use in the e-mail?
The most important placeholders for your mailing can be found in the input aids within the toolbar during content editing. Various placeholders are available here, including 'Subscriber Fields,' 'Personalization Helpers,' links to unsubscription, ...
How do I add personalization to my mailing?
To personalize a newsletter, you can use the "Personalization Helper". This is set up once and can be reused in every mailing. The advantage: You can be sure that personalization always works, and in the "worst-case scenario," a generic greeting will ...
How does a (personalized) test mailing work?
MAILINGWORK offers a range of testing options for your emails, including the test send, which can be found under the "Test" tab. Clicking on the "Test" button opens a separate window where you can choose between a normal test send (to any test ...
How to switch to the Newsletter Editor V4
We are pleased to introduce our Newsletter Editor in version 4! Check which editor version you are currently using. Get to know the new editor: In the PDF ‘What’s new?’ or in the online help. Learn about the process for account migration for single ...
What is the difference between the sender address and the reply address?
Automatic notifications, such as out-of-office replies, are sent to the sender address. However, messages composed by recipients using the reply function are delivered to the reply-to address. Choose a sender address that is professional and clearly ...
Why does the e-mail client show a different sender name?
This is a known phenomenon. It occurs when the recipient has saved your email address under a different name in their address book. For example, if you send your emails as "Max Mustermann," but the recipient has saved you as "Müller GmbH" in their ...
My e-mail is marked as phishing by a recipient. What can I do?
Security software on the recipient's side scans all incoming emails for fraudulent links. Spammers often attempt to link to their phishing pages using the text of a trusted link. A phishing warning is triggered when the link text and the underlying ...
What is the multipart e-mail format?
It is recommended to send emails in multipart format. This means that both the text and HTML versions of the email are sent. The recipient's email software automatically determines which version to display. In most cases, the HTML format is used to ...
Why is my mailing not reaching the recipient, not even in spam?
There are various reasons why an email might not be delivered. Before taking further steps, you should check the following points: Have I entered the correct email address in MAILINGWORK? Does the recipient's email address belong to the target group ...
How can I attach a file to my e-mail?
Upload the files for the attachment of your email under the Modules tab in the Media administration or Webspace. After that, in your email, go to the Attachments tab, click on Add Attachment, and attach the desired file to your mailing. You also have ...
Why are my images not displayed in the mailing?
By default, image files are blocked by most email programs for security reasons. They are only displayed after clicking “Show images” or “Download images.” Unfortunately, as a sender, you cannot influence this since it is a security-related feature. ...
How can I restore a mailing I have already sent?
Under the tab Archive > Email, you will find all sent mailings. Select your mailing and click "Restore a copy" under Actions on the right side. Next, you can change the subject of the copied mailing. If your mailing is based on a template, you will ...
How do I add an unsubscribe link to my mailing?
Within the input assistance under the "Links" tab, you can find the unsubscribe links for your unsubscribe setups. These input aids are located in the toolbar of your mailing. Before you can insert the placeholder for the unsubscribe link, it is ...
Can I Embed an Archive of My Sent Newsletters on My Website?
Yes, it is possible to embed an archive of your sent newsletters on your website. You can use the external archive feature (Archive > External Archive) in MAILINGWORK. This tool allows you to add your sent newsletters to an external archive and ...