Analysis & Optimization
How to set up spam protection for your opt-in forms in MAILINGWORK
Automated mass opt-ins driven by bots can significantly reduce the quality of your recipient lists and cause additional unplanned costs. To prevent this, MAILINGWORK offers you two ways to protect your opt-in form from automated registrations. Basic ...
Clearing of retained addresses using profile enhancement
In this best practice article, I'll explain how to remove retained addresses from your active subscribers using profile enhancement in Mailingwork. What are retained addresses? Retained addresses are email contacts that have previously received three ...
Optimize the open and click rates of your newsletter
The effectiveness of your email marketing campaigns is primarily measured by two metrics: the open rate and the click rate. These two metrics reflect how well your content resonates with your subscribers and how effectively you reach your target ...