What is the difference between total and unique numbers?

What is the difference between total and unique numbers?

Unique opens or unique clicks refer to the first time a subscriber opens a newsletter or clicks on a link within it. This number is included in the total count of all opens or clicks. The number of unique opens or clicks indicates how many individual subscribers have opened the email or clicked on a link at least once. If a subscriber opens the email or clicks on a link a second or third time, these actions are only counted in the total number of opens or clicks.

In summary, the unique count represents the number of individual subscribers who have opened the email at least once, while the total count includes all opens and clicks, including multiple actions by the same subscriber.

    • Related Articles

    • What is the difference between an opt-out and a blacklist entry or a complaint?

      What is a Complaint? A complaint is initiated by a subscriber. If a subscriber files a complaint and the respective provider forwards it to MAILINGWORK, the subscriber will be permanently excluded from all future mailings. If they later decide to ...

    • Statistics – how well are my newsletters performing?

      You already know what a unique open rate is, what the term effective click-through rate means, or how soft bounces differ from hard bounces, but you’d like to know whether your numbers are actually good? Let’s take a closer look. Click here to learn ...

    • What is the difference between the sender address and the reply address?

      Automatic notifications, such as out-of-office replies, are sent to the sender address. However, messages composed by recipients using the reply function are delivered to the reply-to address. Choose a sender address that is professional and clearly ...

    • What do the key figures in my e-mail statistics mean?

      All information regarding the evaluation of sent mailings, SMS, postcards, and surveys can be found under the Statistics tab. This section is divided into Email, SMS, Postcard, Mailing Comparison, Sendings (email, card, and SMS), Subscribers, and ...

    • Is there a blacklist of addresses that are never written to?

      A blacklist is created to prevent the listed email addresses or phone numbers from being added to your subscriber lists or contacted by you. Go to your account's blacklist under Subscribers > Blacklist. You can add new entries either through manual ...