What information should be included in an e-mail?
The content of an email is critical to its success and the response it generates from recipients, whether it's a newsletter, promotional campaign, or important announcement. In this FAQ post, you’ll learn which key elements should be included in an email to capture your audience's attention.
Important Links
- Link to the online version
- Additional links
- Easy-to-find unsubscribe link
- Link to the profile manager (optional)
- Link to recommend the newsletter (optional)
Personalized and General Content
Personalized greeting
Relevant information tailored to audiences, e.g., male/female
- Personal messages with signatures
- Clear layout
- Include editorial content, not just advertisements – provide value to your readers
- Imprint details