What information should be included in an e-mail?

What information should be included in an e-mail?

The content of an email is critical to its success and the response it generates from recipients, whether it's a newsletter, promotional campaign, or important announcement. In this FAQ post, you’ll learn which key elements should be included in an email to capture your audience's attention.
  1. Link to the online version
  2. Additional links
  3. Easy-to-find unsubscribe link
  4. Link to the profile manager (optional)
  5. Link to recommend the newsletter (optional)

Personalized and General Content

  1. Personalized greeting
  2. Relevant information tailored to audiences, e.g., male/female
  3. Personal messages with signatures
  4. Clear layout
  5. Include editorial content, not just advertisements – provide value to your readers
  6. Imprint details

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