With target groups, you can filter your subscribers precisely according to various criteria. This dynamic function enables you to segment your contacts accurately and always up-to-date.

Key features:

• Filtering by numerous characteristics (e.g., subscriber data, click and open behavior)
• Automatic updates when subscriber data changes
• Flexible combination of different conditions with AND/OR connections
• Nesting of complex condition blocks for individual requirements
• Target groups remain independent from subscriber lists and can be redefined at any time

Applications:

• Personalization of mailing content
• Targeted addressing of relevant recipient groups
• Analysis of user behavior
• A/B tests and comparative experiments with random groups

Discover the diverse target group types and their potential applications in our comprehensive online documentation.