Surveys
The Survey module enables you to create interactive surveys with which you can collect valuable information about your subscribers and optimize your marketing strategy.
Key features:
- Various question types for different survey purposes
- Choice between anonymous or personalized surveys
- Automatic enrichment of subscriber data with survey results
- Conditional question logic for individual survey paths
- Comprehensive evaluation options and export functions
The Survey module offers two basic application possibilities: Personalized surveys are linked via newsletters and allow individual assignment of answers to your subscribers. Anonymous surveys, on the other hand, can be integrated into websites or landing pages and are open to all visitors.
Particularly valuable is the ability to transfer answers directly into subscriber fields. This automatically enriches your recipients' data and can be used for future segmentation and personalized communication.
With conditional question logic, you can create complex survey paths where certain questions are only displayed if previously defined answers were given. This enables targeted surveys without unnecessary questions for the participant.
The collected data is available to you in clear statistics and can be exported as CSV or PDF files for detailed analysis.
