Subscriber Numbers
The Subscriber Numbers Statistics provides you with profound insights into the development of your subscriber base. It enables you to track the growth of your lists, recognize subscription and unsubscription trends, and understand the temporal patterns of subscriber behavior.
Key features:
- Detailed overview of subscriber numbers for each of your lists
- Temporal analysis of subscriptions and unsubscriptions across different time periods
- Graphical representation of subscriber development for intuitive trend insights
- Distribution analysis by days of the week and times of day
- Flexible navigation between different levels of detail (months, days, hours)
The statistics are divided into two main areas that offer different perspectives on your subscriber data:
The Timeline View shows you the chronological development of your subscriber numbers. You can flexibly switch between three levels of detail:
In the monthly view, you see the initial stock of subscribers for each of the last 12 months, the sum of subscriptions and unsubscriptions, and the resulting change. This overview helps you recognize long-term trends and evaluate the success of your marketing activities over larger periods.
If needed, you can dive even deeper into the details and switch to the daily view or even the hourly view. This finer breakdown is particularly valuable for analyzing the immediate effects of certain campaigns or events on your subscriber numbers. For example, you can see exactly whether a specific newsletter led to an increase in unsubscriptions or whether a special marketing action successfully gained new subscribers.
The accompanying graphical representation makes trends and developments recognizable at a glance and facilitates the interpretation of the numbers. With the navigation elements "earlier" and "later," you move effortlessly through the different time periods.
The Distribution View offers a completely different perspective by analyzing subscription and unsubscription activities by days of the week and times of day. This information is invaluable for optimizing your marketing strategy:
The analysis of subscription distribution gives you insights into when visitors to your website are most active and most frequently register for your newsletter. This can help you determine the best time for traffic-generating measures.
The distribution of unsubscriptions, on the other hand, shows you when subscribers are most likely to click on the unsubscribe link in your newsletters. Particularly interesting is the comparison with your usual sending times – you may discover that certain sending times lead to higher unsubscription rates.
These insights allow you to optimize your sending strategy by adjusting the sending time of your newsletters to the times when your target audience is most receptive and the likelihood of unsubscription is lowest.
