The "Statistics: Postcard" section provides you with a clear insight into the sending activities and performance of your postcard campaigns. Although physical media naturally do not offer the same tracking possibilities as digital channels, Mailingwork still provides you with important sending information.

Key features:

• Structured overview of all sent postcard campaigns
• Detailed information on the sending time of each campaign
• Insight into the sending behavior and status of the postcards
• Quick access to the original campaign data
• Folder-based organization for better clarity

The postcard statistics allow you to keep track of your physical marketing activities and follow their development over time. For each sent postcard campaign, the exact sending time and sending behavior are documented, giving you a complete chronology of your marketing activities.

Unlike email campaigns, open or click rates cannot naturally be determined for postcards. Nevertheless, the postcard statistics offer valuable information that helps you coordinate your multi-channel marketing strategy and document the use of physical media.

With the actions "open" and "open folder," you navigate quickly and intuitively to the details of a specific postcard campaign or to a group of thematically related campaigns in a shared folder. This way, you always maintain an overview even with extensive marketing activities.

The postcard statistics are particularly valuable for planning and coordinating future multi-channel campaigns where digital and physical media should interlock. With a look at past postcard actions, you can identify ideal times for upcoming physical mailings and optimally coordinate them with your digital activities.