Retained Adresses
The "Retained Adresses" function is an intelligent protection mechanism that guards you against repeated delivery problems. It works in the background and helps you continuously maintain a high level of sending quality.
Key features:
- Automatic detection of permanently undeliverable email addresses after three consecutive hard bounces
- Proactive withholding of future mailings to problematic addresses
- Clear display of all retained addresses in a central list
- Export option for retained addresses as a CSV file
- Improvement of your sender reputation through reduced bounce rates
How it works: When an email address generates a hard bounce three consecutive times, Mailingwork classifies this address as permanently undeliverable. This address is then automatically placed on the internal "Retained List." In all subsequent campaigns, mailings to this address are retained, thereby avoiding unnecessary bounces. This not only conserves your sending volume but also actively protects your sender reputation and improves your delivery rates.
A special case are collection addresses (like info@example.com) that forward to multiple recipients. Here, a single mailing can lead to multiple bounces and thus trigger a bounce series.
If a recipient with a retained address wants to receive newsletters again, this address can be reactivated after appropriate verification by your administrator.
