In the "Print Mailings" section, you connect the digital world with physical communication. This innovative feature allows you to design personalized postcards and letters directly from Mailingwork and send them to your subscribers – a perfect complement to your digital campaigns.
Key features:
Print mailings work through smooth collaboration between two systems: In Mailingwork, you select the recipients and transmit the necessary address and personalization data, while in the Deutsche Post's print designer, you create the layout and content of your mailing.
To get started, you need the appropriate account permission and a subscriber field of the type "postal code." After that, you can create, design, and send your first print mailing in just a few steps. The transfer of your subscriber fields enables individual addressing and correct addressing of your recipients.
Particularly practical: Print mailings can not only be sent individually but can also be used as components in automated campaigns – ideal for multi-channel marketing strategies that combine digital and physical touchpoints.