Optout Setup
The Optout Setup function allows you to design a legally compliant unsubscription process for your newsletter recipients and helps to make unsubscribing simple and transparent, which protects your sender reputation in the long term.
Key features:
- Various unsubscribe modes (Single Opt-Out, Double Opt-Out)
- Automatic generation of form source code for website integration
- Creation of individual dialog pages for the unsubscription process
- Configurable anonymization periods for unsubscribed data
- Optional email and HTTP forwarding for unsubscriptions
- Integration with the blacklist for comprehensive sending protection
With the Optout Setup, you define the process by which your subscribers can unsubscribe from your newsletter. According to GDPR, every commercial newsletter must contain an easily accessible unsubscribe option, which you provide with a clearly visible unsubscribe link in the footer of your mailings. The recommended mode is Single Opt-Out, where the unsubscription is executed immediately and confirmed by a landing page, without sending further emails.
In the advanced settings, you can specify whether you want to be informed about unsubscriptions via email, forward the unsubscription data to your own systems via HTTP forwarding, or have unsubscribed addresses added to the blacklist in parallel. Particularly important is the configurable anonymization period, after which the data of unsubscribed subscribers is anonymized for data protection reasons.
The unsubscription can be list-specific or across lists. With the unsubscribe link in the newsletter, in addition to the lists specified in the setup, the addressed lists are also considered. With an unsubscribe form on the website, you can either define fixed lists or let the subscriber choose from which lists they want to unsubscribe.
Similar to the Registration Setup, you can also set up individual dialog pages for different situations in the unsubscription process, providing your subscribers with a consistent brand experience. The form source code automatically generated by MAILINGWORK can be easily integrated into your website and thoroughly tested before publication.
