Opt Outs
The "Opt-outs" section provides you with a complete overview of all recipients who have unsubscribed from receiving your newsletters. This function plays a central role in the legally compliant management of your email marketing activities.
Key features:
- List-specific overview of all unsubscriptions with detailed information
- Versatile export and import options for unsubscription data
- Practical filter functions by time period and unsubscription source
- Option to restore accidentally unsubscribed subscribers
- Cross-list summary of all unsubscriptions
Each subscriber list in your account has its own unsubscription list containing all email addresses that have specifically unsubscribed from this list. If subscriber lists have been deleted, the associated unsubscriptions are summarized under "unassigned unsubscriptions."
The unsubscription lists give you insight into important details such as the time of unsubscription and the unsubscription source (e.g., through which unsubscription setup, through the List-Unsubscribe header, or by manual unsubscription in subscriber management). With this information, you can analyze and optimize your unsubscription processes.
For legally compliant email marketing, it is essential to perform an unsubscription reconciliation before each sending. This ensures that unsubscribed email addresses are not contacted again. The "Unsubscriptions" section provides you with all the necessary tools to efficiently manage this process.
