Mailing Comparison
The Mailing Comparison is a powerful analytical tool that allows you to clearly juxtapose the performance of different email campaigns and gain valuable insights from these comparisons. This function helps you identify long-term trends, recognize successful strategies, and continuously optimize your email marketing activities.
Key features:
- Flexible comparison options between any or consecutive mailings
- Two powerful comparison modes for different analytical needs
- Individual selection of relevant metrics for your specific focus
- Professional preparation of results as PDF report or CSV file
- Optional automated reporting through time-controlled reports
The Mailing Comparison offers you two different modes that enable various analytical perspectives:
In static mode, you can select any mailings from your archive and place them side by side. This function is particularly useful when you want to compare specific campaigns, such as seasonal mailings, A/B test variants, or mailings with different content focuses. The free selection of mailings to compare gives you maximum flexibility in your analyses.
In dynamic mode, you examine the temporal development of your mailings to a specific subscriber list. You can automatically include either the three or five most recently sent mailings in the comparison. This function is ideal for recognizing trends in the performance of your regular newsletters and tracking how your subscribers' engagement evolves over time.
For both modes, you can precisely determine which metrics should be included in the comparison. From basic metrics such as open and click rates to more specific indicators such as unsubscribe rates or bounce rates – you decide which aspects are most relevant for your analysis.
The results of your mailing comparison can be exported in different formats: as a structured CSV file for further processing in spreadsheet programs or as a professionally designed PDF report for presentations and meetings. The time-controlled reporting function also enables regular automatic sending of reports to selected email addresses – ideal for regular team updates or management reports.
