Landing Page
The Landing Page module allows you to create personalized web pages that work seamlessly with your email campaigns. This feature extends your newsletter with additional content without overloading the email itself.
Key features:
- Creation of personalized web pages directly in Mailingwork
- Automatic transfer of personalization data from newsletter to landing page
- Use of templates for easy design without HTML knowledge
- Tracking of visitors for statistical evaluations
- Time-controlled activation and deactivation of landing pages
Landing pages serve as an "extended arm" of your newsletters. You can keep your emails compact by presenting only the most important information and linking to the landing page for more detailed content. A special advantage: The personalization of the newsletter is automatically passed on to the landing page. This allows the visitor to be addressed by name, and you can display target group-specific content – just like in the newsletter itself.
Creating a landing page is simple: You can either use a template that you fill with content similar to an email template, or design the code yourself if you have the appropriate HTML knowledge. The personalization is automatically controlled via the URL parameters, so that each visitor sees their individually customized version of the page.
For time-limited offers, you can deactivate the landing page after the promotion ends and optionally set up a redirect to another web page. This is particularly useful for recurring promotions where you want to reactivate the landing page later.
