The Interests module enables you to create automated interest profiles of your subscribers based on their clicking behavior. This allows you to send personalized mailings that are precisely tailored to the individual preferences of your recipients.

Key features:

• Automatic creation of interest profiles through click tracking
• Easy linking of mailing links with defined interests
• Dynamic evaluation of interest points with configurable expiration period
• Interest-based target groups for precise recipient segmentation
• Automatic article sorting in mailings according to relevance for the recipient

How it works:

1. Define interests that are relevant to your target audience
2. Link the links in your mailings to these interests
3. With each click, your subscribers automatically collect interest points
4. Use the resulting profiles for personalized communication

In our comprehensive online documentation, you'll find more details on how to optimally use the Interests module.