Image Personalization

Image Personalization

Image personalization allows you to integrate individual subscriber data directly into images, creating a particularly attention-grabbing form of personal address. This innovative technology adds a new dimension of personalization to your emails and postcards.

Key features:

  • Integration of individual texts into professional image motifs
  • Realistic display of personalized elements
  • Pre-generation of images for optimal loading times
  • Selection from a variety of pre-made motifs
  • Option to create custom desired motifs

Image personalization works by seamlessly integrating subscriber data into specially prepared image motifs. Unlike conventional text personalization, the individual data is integrated directly into the image and appears as if it had been present when the photo was taken – for example, as writing in sand, as an engraving in wood, or as text on a blackboard.

For optimal performance, the personalized images should be generated before sending. This ensures that there is no delay when opening the email and that the images are immediately visible. For large recipient lists, this process may take some time but ensures an optimal user experience.

In addition to selecting from numerous existing motifs, there is also the option to have an individual custom motif created that perfectly matches your campaign.

Info
In our online documentation, you'll find more information on using image personalization as well as best practices for particularly effective campaigns.