This article explains how you can manage replies to your newsletters in MAILINGWORK and provides you with best practice recommendations for optimal setup.
Configuration Options in Mailing
In your mailing, you can define a reply to address under the basic settings. This is not a mandatory field, but it offers you important control options:
- In the reply to address field, you can specify a mailbox to which replies from your recipients to your newsletter should be sent. Typically, these are collective mailboxes such as newsletter@example.de.
- If you don't want to receive replies to your newsletter, you can indicate this to your recipients with a no-reply email address like no-reply@example.de.
- If no reply address is entered in the input field, replies are automatically sent to the sender address used, for which additional forwarding options then apply.
Configuration Options for the Sender Address
In the menu Administration > DKIM and Sender Domains, you can edit your sender domains via the pencil icon. Here you have the option to define three types of forwarding under Email Forwarding:
- No Forwarding
- Forwarding to Parent Domain
- Forwarding to Individual Address
The Forwarding to Parent Domain option always acts dynamically, depending on which sender domain is stored in the mailing.
Tip: For this option, make sure that the mailbox used as the sender domain in the mailing, e.g.,
news@subdomain.maindomain.de has a mailbox with the same name on your main domain, i.e.,
news@maindomain.de. This ensures that the forwarding of replies to your newsletter works smoothly.
The Forwarding to Individual Address option always acts statically, which means that all forwards are always sent to the defined address.
Managing Automatic Replies
Automatic replies such as the classic "Out of Office" message or a delivery failure notification are always sent directly to the sender domain of the mailing being used and then forwarded (if the option for this is selected) dynamically or to a defined mailbox.
To prevent important replies from your recipients from being mixed with automatic replies, it is recommended to set up a separate mailbox in the basic settings of your mailing under the reply address for receiving "real" replies.
Automatic replies, on the other hand, can be directly blocked (No Forwarding) or redirected to another collective mailbox via the forwarding settings of the sender domain.
Good to Know
For the forwarding settings of the sender domain to work, all necessary DNS entries (DKIM, SPF, DMARC, and MX entry) for the sender domain must be correctly configured.
The correct configuration of your return mail handling not only affects the workflow in your team but can also positively influence the deliverability of your future mailings, as mail servers consider the correct handling of replies as a quality feature.
Example Configurations for Typical Scenarios
Scenario 1: Customer Service-Oriented Newsletter
Recommended Setup:
This configuration clearly separates genuine customer inquiries from automatic replies.
Scenario 2: Marketing Newsletter without Direct Reply Requirement
Recommended Setup:
This setup signals that no replies are expected, but does not forward critical delivery failure notifications.