How does the tracking work?
To evaluate the success of a newsletter, two key metrics are particularly important, which can be captured through automatic tracking:
Open Rate
If you have activated the "Track Open Rate" option in the "Advanced Settings" of your newsletter, opens are automatically tracked. An open is recorded when the recipient loads the images in the newsletter or clicks a tracked link.
The loading of images is monitored via a 1-pixel invisible tracking pixel located at the end of the newsletter. For this to work, the recipient must allow the loading of linked images in their inbox. The newsletter setting "Inbound Images" does not affect the tracking pixel.
Click Rate
If you have activated the "Automatic Link Tracking in HTML Section" option in the "Advanced Settings" of your newsletter, clicks for every link in the mailing are tracked. The original link is replaced by a tracked link that redirects via the MAILINGWORK server (MAILINGWORK URL or custom sending domain) to the original link URL, recording the click in the process.
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How do I re-address non-openers of a mailing?
Suppose you have sent the mailing "Garden Exhibition" and want to resend to non-openers. Open the "Garden Exhibition" mailing in the archive. Then click on the "Send" tab and in the "Late send" section at the bottom, click on the button "Create ...
Can I see which subscribers have opened a mailing or clicked on a link?
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What do the key figures in my e-mail statistics mean?
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