Some email service providers (e.g., Gmail, iOS Mail, Outlook.com, Yahoo! Mail) display a prominent unsubscribe option outside the newsletter interface.
The “List-Unsubscribe” function makes it easier for subscribers to quickly unsubscribe from a newsletter without searching for the link at the bottom of the email. While it's understandable that highlighting the unsubscribe option is not ideal, this feature offers key benefits:
Not every mailing automatically generates a prominent unsubscribe link in an email provider's interface. It requires a header entry.
All mailings sent through MAILINGWORK that allow unsubscription (e.g., mass emails, campaign emails) include the automatic unsubscribe link. Exceptions are test emails, opt-in/opt-out emails, tell-a-friend emails, and transactional emails via the web service.
Unsubscribing via the “List-Unsubscribe” function removes subscribers from all lists in your account. Unfortunately, filtering specific lists is not possible.
Unsubscriptions through “List-Unsubscribe” appear in your subscriber management under “Subscribers > Unsubscriptions” with the source marked as "Webmailer."