How do you integrate your own tracking links and UTM parameters into your mailing?

How do you integrate your own tracking links and UTM parameters into your mailing?

In addition to the integrated tracking in MAILINGWORK, you can also add your own parameters to the links in your email. This allows you to analyze the performance of your newsletters in Google Analytics or other analytics tools.

How to add your own tracking parameters:

  1. Open the desired mailing in MAILINGWORK
  2. Navigate to the tab "Advanced Settings" > "Tracking"
  3. Here you'll find an input field for your own tracking code
  4. Enter your desired parameters in this field

Everything you enter in this field will be automatically appended to all links within your mailing. These can be fixed values as well as dynamic placeholders, e.g., from subscriber data.


Common UTM parameters and their meaning:

  • utm_source: Indicates the source of the traffic (e.g., newsletter, mailingwork)
  • utm_medium: Describes the medium (e.g., email)
  • utm_campaign: Identifies your specific campaign (e.g., summer_sale_2025)
  • utm_content: Identifies specific content or variants (e.g., header_button, footer_link)
  • utm_term: Used for paid search terms (rarely relevant in email marketing)

Complete example:

  1. utm_source=newsletter&utm_medium=email&utm_campaign=summer_2025&utm_content=main_offer

Supported parameters and formatting:

1. Freely definable parameters

  1. utm_source=mailing&utm_campaign=special_offer

2. Content from subscriber fields

  1. [FIELD id='3' name='CustomerNumber' /]

Important: Use the variant with "FIELD id" here, not the short notation via alias. The name is optional and only improves readability.

3. Sending time (date and time)

  1. [DATETIME format='%d.%m.%Y'_%H:%M:%S' /]

Important notes:

Masking special characters: If parameter values could contain special characters or characters like & and =, use the following formatting:
  1. [ENCODING method='url'][FIELD id='3' name='CustomerNumber' /][/ENCODING]
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Encrypting sensitive data: For sensitive information, you can use this encryption:
  1. [ENCODING method='base64'][ENCRYPTION algorithm='aes-128-ecb' password='xxxxxxxx']Example text[/ENCRYPTION][/ENCODING]

The parameter 'algorithm' supports the following options:
  1. aes-128-ecb
  2. aes-192-ecb
  3. aes-256-ecb
  4. blowfish-ecb

​Verify tracking: Test your links after setting them up by sending a test email to yourself and checking if the parameters are correctly appended to the URLs.
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Consistent naming: Keep your parameter naming consistent across all campaigns to enable better analysis later.

With these tracking parameters, you can better track user behavior after clicking on your links and measure the effectiveness of your email campaigns more precisely.