How do I add personalization to my mailing?

How do I add personalization to my mailing?

To personalize a newsletter, you can use the "Personalization Helper". This is set up once and can be reused in every mailing.

The advantage: You can be sure that personalization always works, and in the "worst-case scenario," a generic greeting will be used.

You can find the Personalization Helper under the tab Modules > Personalization Helper. In most cases, there is already a standardized Personalization Helper named "Formal Greetings".

After opening the Personalization Helper, you’ll find the structure of various personalization options under the "Variants" tab, where you can make adjustments if necessary.

Once you've made your adjustments, open your newsletter and determine the correct place for personalization. Then, under the Personalization tab, select the Personalization Helper you previously created. A placeholder for personalization will then be inserted. You can check the correct display of personalization through the personalized preview or a personalized test mailing.

For more information on creating and managing Personalization Helpers, please refer to our online documentation.


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