Email Statistics
The "Statistics: Email" section is your analytical control center for all sent email campaigns. Here you gain comprehensive insights into the performance of your mailings and can make data-driven decisions for future campaigns.
Key features:
- Detailed overview of all important metrics of your email campaigns
- In-depth analysis of open and click rates with temporal progression
- Visual click map to identify the most attractive elements of your mailings
- Interest-based evaluation for a better understanding of your target audience
- Comprehensive reporting functions for professional success documentation
The email statistics offer you different perspectives on the success of your mailings. Using the quick links, you can effortlessly navigate between the various statistics areas:
The "Overview" shows you all important metrics at a glance: from the number of emails sent, delivery rate, and bounces to opens and clicks. This overall view quickly gives you a sense of how successful your campaign was overall.
The "Open Rate" analyzes in detail when and how often your emails were opened. You see the temporal progression of opens and can thus recognize at which times of day your target audience is particularly active.
The "Click Rate" deepens this analysis by showing you which links in your mailing were clicked how frequently. This information is particularly valuable for understanding the interests of your readers.
The "Click Map" visualizes the clicks directly on your mailing design. This allows you to see at a glance which areas of your email received particular attention – an excellent basis for optimizing future layouts.
The "Interests" section analyzes the clicking behavior of your recipients in terms of the various interest categories you have defined in your Mailingwork account. These insights help you tailor your content even more precisely to the needs of your different recipient segments.
With the "Report" function, you create professional evaluations of your email campaigns that you can use, for example, for meetings or presentations.
