Dynamic Content
Dynamic Content allows you to insert more extensive target group-dependent content blocks into your mailings. This powerful personalization feature ensures that each recipient sees exactly the content that is relevant to them.
Key features:
- Creation of multiple content variants with complete HTML and text parts
- Target group-specific output of the appropriate variant for each recipient
- Prioritized checking of variants from top to bottom
- Ability to integrate subscriber field placeholders within each variant
- Fallback variant for recipients who don't match any defined target group
Dynamic Content works similarly to the Personalization Helper but offers significantly more flexibility. While the Personalization Helper is limited to single-line text variants, with Dynamic Content you can create complex content blocks – including formatting, images, tables, and other HTML elements.
A typical application example is regionalized contact data: Depending on the recipient's location, the responsible regional contact person with all relevant contact information is automatically displayed. Other possible uses include product-specific offers based on previous purchases, seasonal content, or gender-specific product recommendations.
As with the Personalization Helper, variants are checked from top to bottom. The first matching variant is output, all others are ignored. As a best practice, you should place a fallback variant without target group assignment at the very bottom, which applies when no other variant matches.
