Can I also collect addresses offline?
You can also collect offline addresses, for example, at trade fairs, exhibitions, and conferences. However, to send your newsletter to these collected addresses, the recipient's explicit consent via a double opt-in process should also be obtained.
Be cautious: While a signature on the respective document can serve as proof, the validity of the consent cannot be entirely guaranteed.
Please note that we only provide recommendations that do not claim to be complete and do not constitute or replace legal advice. All information is therefore provided without guarantee. In case of doubt, please contact a lawyer.
Further information can be found, for example, in the free CSA Guideline for Permissible Email Marketing.
Related Articles
How do I get addresses for my newsletter list?
To gain as many addresses as possible for your newsletter, you should promote it across multiple channels: Placement of signup forms: Integrate signup forms in a prominent spot on your website, e.g., in the footer. Checkout process in your online ...Is there a blacklist of addresses that are never written to?
A blacklist is created to prevent the listed email addresses or phone numbers from being added to your subscriber lists or contacted by you. Go to your account's blacklist under Subscribers > Blacklist. You can add new entries either through manual ...What are retained addresses?
In the email statistics under the "Overview" tab, the "Deliveries" section displays the total number of withheld addresses. But what does this figure mean, and how does it affect your newsletter? Once an email address generates three consecutive hard ...Why shouldn't I buy addresses?
If you purchase addresses from an address provider, the permission to send emails does not automatically transfer to you. This means you are not allowed to contact these addresses. Therefore, we strongly advise against buying addresses. Please note ...How can I only write to certain addresses using target groups?
With target groups, you can filter your subscribers who meet specific criteria. Target groups are defined by setting certain conditions that must be met or not met, such as categorizing subscribers by gender, age, or interests. You can select the ...