Campaigns
The Campaigns module enables you to create automated, event-driven mailing series that individually respond to the behavior and characteristics of your subscribers. This intelligent function makes highly personalized communication processes possible without manual intervention.
Key features:
- Creation of automated mailing series with various building blocks
- Event-driven communication based on subscriber behavior
- Individual control of sending times and content
- Branching of subscribers to different communication paths
- Permanent background operation with continuous updates
The Campaigns module is available in two variants:
Basic: Ideal for simple, linearly running campaigns with wait, send, and jump blocks. Typical applications are birthday mailings or time-staggered welcome series for new subscribers.
Advanced: Expands the possibilities to include complex branches and conditions. With additional blocks such as condition block, profile enrichment, distributor, and limiter, you can design almost arbitrarily complex campaign processes.
Once activated, a campaign runs permanently in the background and responds to new subscribers, changes in subscriber data, or interactions such as clicks and opens. You can track progress at any time, pause, adjust, and continue the campaign, or view the detailed log.
Typical use cases are automated welcome series, birthday mailings, reactivation campaigns for inactive subscribers, or multi-stage information series on products and services.
