Account Constants enable the central management of recurring text elements and values used in various Mailingwork components. This function saves time and reduces sources of error during frequent changes.

Key features:

• Central management of frequently used text modules and values
• One-time change with automatic update in all application points
• Easy integration into mailings, templates, landing pages, and other components
• Support for simple HTML in constant values
• Usable in personalization helpers and dynamic content

Account Constants work like placeholders that you can insert at any point using the input aids. When the mailing or landing page is output, the placeholder is automatically replaced by the current value of the constant. If the value changes, you only need to adjust it in one central location – the change takes effect immediately in all places where it's used.

Typical applications for Account Constants are:

• Contact details and imprint information
• Important dates that appear in multiple places within a mailing
• URLs to your website, social media, or landing pages
• Color codes and other design parameters for a consistent appearance
• Current promotion codes or voucher conditions

This function is particularly valuable for information that occasionally changes and is used in multiple locations. It simplifies the maintenance of your content and prevents inconsistent information due to places that were accidentally not updated.