A/B Testing
A/B testing is a powerful tool for optimizing your email campaigns. By systematically comparing different versions of your mailing, you can discover which elements particularly resonate with your recipients and significantly increase your conversion rates.
Key features:
- Comparison of different mailing variants under real conditions
- Automatic or manual selection of the winner based on defined criteria
- Flexible test group settings (from 2 up to 7 comparison groups)
- Various test criteria such as subject line, sender, sending time, or content
- Detailed evaluation of test results for informed decisions
The principle of A/B testing is simple and effective: First, your mailing variants are sent to small, randomly selected test groups from your recipients. During the defined test period, the open and click rates of these groups are measured. At the end of the test phase, the more successful variant is determined and can be sent to the remaining recipients automatically or after your manual confirmation.
This method offers several advantages: You minimize the risk of sending a less effective mailing to your entire recipient list, can test different hypotheses under real conditions, and continuously learn what works best with your target audience. With each test, you refine your understanding of your subscribers' preferences and can optimize your email strategy accordingly.
You have full control over all test parameters – from the size of the test groups to the selection of test criteria to determining the winning mailing and its sending time.
